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Depending on the nature of your business, your customers may spend a lot of time on the phone talking to sales reps, customer service, customer support, etc. If you're looking for a great way to add a personal touch to these interactions, consider posting photos of your sales or support staff on your website, business cards, and other marketing materials.

Employee photos are a compelling way to capture your visitors' attention on your website. More importantly, though, conversion rates increase when people can connect emotionally. Photos are a great way to foster this kind of connection between your customers and staff.

Because people buy from people, they are often curious about who they are speaking with. Photos increase interest in day-to-day interactions and help customers and prospects recognize and remember the members of your team, making them more likely to approach your staff at trade shows or other social events.

In addition to posting individual photos, group photos and candid shots of employees at work are great ways to show off your facility, the various skills you can offer in-house, and the potential bulk of your workforce.

By Joe Gass at Heritage Printing & Graphics To be successful, a brochure needs to be produced with a precise objective and a target reader in mind. It's best to create the least elaborate brochure likely to achieve its objectives. Deciding on Your Purpose Brochures fall into two broad categories â?? those that introduce a new product or service to a likely customer and those that turn an already interested customer into a buyer. Using Color Full color is more costly but is justified if the product or service you are offering needs color to show its features. For example, a wallpaper brochure or a brochure of knitwear would not work effectively in anything other than full color. Another reason for using full color may be to compete head-on with a rivalâ??s color brochure. 10 Ways to Create the Wrong Brochure

1. Being concerned with the looks, but forgetting the sales objective.
2. Giving the printer poor artwork, but expecting excellent results.
3. Forgetting to emphasize the unique selling proposition of your business.
4. Omitting (or hiding) prices if they are critical to the readerâ??s decision-making.
5. Printing too many brochures with details that date too quickly.
6. Giving insufficient thought to how the brochure should best be distributed.
7. Using text on the brochure that is too small to read easily.
8. Including poor-quality or inappropriate illustrations.
9. Allowing a fussy or complex design to distract from the key selling message.
10. Forgetting to monitor the response.

Heritage Printing & Graphics, Inc.                                                  Improving Your Image in the Marketplace Banners, Signs, Displays, Decals, POP, Wall and Window Graphic Brochures, Booklets, Publications, Marketing Materials & Direct Mail 5900 Harris Technology Blvd, Suite G, Charlotte, NC 28269 704-551-0700  www.HeritagePrintingCharlotte.com 22725 Washington Street, Leonardtown, MD 20650 301-475-1700  www.HeritagePrinting.com *We specialize in wide format, offset and digital printing. *Veteran Owned and Operated. *Our house papers are recycled, FSC certified & Made in America. *We have received over 100 print quality awards during the past 15 yrs *GreenWorks certified for environmental responsibility.